About us

Gold-D

Gold-D is a Singapore cat food and product brand founded by an anthropologist and a psychologist.  AHA - Animal Human Alliance - is a animal lover lifestyle shop, We call it  Animal Human Alliance (AHA)because we embrace the idea that humans share the earth with animals as fellow beings.

Now available in Malaysia - represented by Feline Grace Enterprise 

 

Gold-D brand is inspired by Ken Ken and Gold-D, a pair of abandoned and abused cat who were lucky to be saved by a Mettacats shelter, a privately run no kill shelter. 

 

Ken Ken and gold-D were adopted by us. Because of this, we have special preference for partners who advocate adoption of pets. We are also supportive of local shelters and rescue groups.

 

Gold-D products feature animals who were once abused or abandoned and who later found loving homes. This is our way of promoting adoption over buying of animals.

 

Many of our Gold-D products were conceptualised in the course of caring for abandoned, abused, malnourished, sick or dying cats. 

 

Our philosophy is to design products that are cat centric and promotes the health and wellbeing of cats in the normal course of their lives. We avoid ingredients and raw materials that may create or are suspected to cause problems for animals or humans.

 

Gold-D is also PETA certified cruelty free brand and we do not test our products on animals.

 

Promoting compassion to animals

We constantly explore ideas to promote compassion to animals. 

 

We are not asking for everyone to be animal rescurers. What we want to do is to raise awareness of challenges faced by community animals. And to see community aniamls as fellow being and not a nuisance.

 

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One of the ways is through our film production. These films serves as public education to promote compassion to animals. Our documentaries "We are not a nuisance!" and "The Animal Protection Documentary" are both in film festival circuits and have won awards internationally.

 

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